Find out exactly what the gap is worth in your business.
Two weeks, fixed fee. We map every process where AI now closes the cost gap, rank them by what they're worth a year, and attach a build cost and a payback period to each one.
Why we charge for this
A free audit is a sales call in a lab coat. It has to be shallow, because nobody does two weeks of real analysis on the chance of a contract.
We charge so the work can actually be done, and so the report is genuinely yours. Take it to another vendor, build it in-house, or file it and do nothing — all three are legitimate outcomes and none of them are a problem for us.
What happens
Discovery
Interviews with the people doing the work, not only the people describing it. Systems inventory. Volume and time data, measured rather than estimated where we can.
Analysis
Every candidate process against four questions: what does it cost you a year, how well does current AI genuinely handle it, what would it cost to build, and what breaks if it goes wrong.
Delivery
A working session with your leadership team, walking the findings live, with room to argue. You should push back. The conclusions are better for it.
What you receive
- 01The Opportunity MapEvery process identified, ranked by annual value.
- 02Cost of InactionWhat each gap costs you per year, with the arithmetic shown.
- 03Build EstimatesFixed-fee cost and timeline for each.
- 04Payback AnalysisMonths to break even, per opportunity.
- 05The Do-Not-Build ListWhat people will try to sell you that won't work yet, and why.
- 06A 12-Month RoadmapSequenced by return and dependency.
- 07Risk and Governance NotesData, compliance and failure modes.
How this audit is delivered
Interviews are conducted by our AI agents — with you and with your team, each on their own schedule. Analysis is automated against our benchmark library. Every report is reviewed and approved by a person at MSM before it reaches you.
We built it this way because it's faster, it costs you less, and it means we can interview six people at nine at night. It's also the clearest demonstration we can give you of what we'd build for your business.
Our commitment
If we finish the audit and conclude there isn't enough value in your business to justify building anything, that goes in the report in writing, and we won't pitch you anyway.
Book your Gap Audit.
Fixed fee. Two weeks. A document you own, whatever you decide to do with it.
No obligation to build. The report is yours either way.