Stop paying a person to be the integration.
Automation that connects the systems you already run, and removes the copying, retyping, chasing and checking in between them.
What it is costing you right now
Most businesses run on a handful of software that doesn't talk to itself. The connective tissue is a person: moving data across, sending the reminder, updating the status, checking whether the thing happened.
That person is expensive, slower than a machine, prone to the occasional missed step, and would rather be doing almost anything else.
What we automate
Intake — form or call → validated → into the CRM → assigned → confirmation out → task created
Sales — new lead → enriched → scored → routed → sequenced → booked
Onboarding — contract signed → account created → welcome sequence → kickoff scheduled → team notified
Finance — invoice in → data extracted → matched to the PO → routed for approval → filed
Operations — job done → photos filed → invoice raised → review requested → follow-up scheduled
Reporting — pulled from every system → reconciled → written in plain English → in your inbox Monday
How we build it
AI goes where judgment is genuinely required: classification with grey areas, extraction from messy text, drafting, summarising. Everything else runs on plain, cheap, reliable logic that works the same way every time. Anyone selling you a language model to do work an if-statement handles is selling you a bill, not a solution. Built on tooling you own. Documented. Handoverable.
Who it's for
Any business running more than three systems with a person in the middle of them — professional services, trades, agencies, clinics, finance teams.
What you get
Process mapping · integration build across your existing tools · error handling and alerting · documentation for every workflow · testing with the people who do the work now · launch · monitoring.
Typical build: 1–3 weeks per workflow.
Connects the tools that don't talk to each other, so nobody is retyping between them.
Automation that connects the systems you already run, and removes the copying, retyping, chasing and checking in between them.
Other systems
MSM Voice
Answers every call, day or night, books it into your calendar and follows up — in a voice you picked and approved.
MSM Desk
Handles customer questions on your site, by email and over SMS, using your actual documentation rather than a guess.
MSM Reach
Finds and qualifies prospects, replies in under a minute, and keeps in touch with the ones who aren't ready yet.
What is this costing you a year?
Two weeks, one fixed fee. You get every process worth automating, what each one costs you a year, what it costs to fix, and how long it takes to pay back. If you build with us, the fee comes off the first invoice.
No obligation to build. The report is yours either way.