What we built, and what it did.
We publish a client result when the client has approved it and the measurement method can be stated plainly. Until it's real and approved, it doesn't go on this page.
An empty results page beats an invented one
One fabricated case study, found out, costs you the client, the referral and the reputation. So until we've earned the track record, what's below are worked scenarios, clearly labelled as illustrative, with the arithmetic shown — so you can at least see the thinking.
How we'd approach it
A 12-van home services company
The gap
Around 30% of inbound calls unanswered after hours and during peak. At $600 average job value and a 20% booking rate, that's a six-figure annual leak that appears in no report.
What we'd build
MSM Voice answering around the clock, booking into the dispatch calendar, texting confirmations and chasing no-shows.
Timeline
3 weeks, kickoff to live.
A regional lender
The gap
Two staff spending most of a week each month keying credit applications out of PDFs and into the core system, plus rework whenever a typo surfaces downstream.
What we'd build
MSM Docs extracting and validating against lending rules, routing anything ambiguous to a person with the source page beside it.
Timeline
5 weeks, kickoff to live.
A 20-person B2B services firm
The gap
Inbound enquiries answered in six hours on average. Most of the pipeline never followed up past the second touch.
What we'd build
MSM Reach replying in under a minute, scoring, sequencing and nurturing until somebody is ready to talk.
Timeline
4 weeks, kickoff to live.
Prefer your numbers to our examples?
The Gap Audit puts real figures from your own operation on the table — ranked, costed and sequenced.
No obligation to build. The report is yours either way.