MSM AI
Documents dissolving into glowing data
Insights

What we've worked out so far. 

Real economics, honest failure patterns, and the frameworks we use internally. Written to be useful whether or not you ever hire us.

01

What Does an AI Voice Agent Actually Cost in 2026?

The real per-minute economics, honestly — and what it means for your pricing.

Coming soon

02

The Gap Audit: How to Find AI Opportunities in Your Own Business

The full framework, given away. The people who can do it themselves were never buying.

Coming soon

03

Nine Jobs You're Paying a Human For That AI Now Does Better

With real cost comparisons, not vendor marketing.

Coming soon

04

Why We Don't Bill Hourly (And Why Your AI Agency Shouldn't Either)

Hourly billing punishes speed. Here's what we do instead.

Coming soon

05

AI Projects That Fail: The Five Patterns We See Most

Credibility through candour — the failure modes nobody sells you.

Coming soon

06

Should You Build AI In-House or Hire an Agency?

Both sides argued properly, including when we're the wrong call.

Coming soon

07

An AI Use Policy Template for Small Businesses

Free and downloadable. Most companies have no policy at all.

Coming soon

08

How Much Are Missed Calls Costing You? (With the Math)

The arithmetic, plus a calculator that uses your own numbers.

Coming soon

The Gap Audit

What is this costing you a year? 

Two weeks, one fixed fee. You get every process worth automating, what each one costs you a year, what it costs to fix, and how long it takes to pay back. If you build with us, the fee comes off the first invoice.

No obligation to build. The report is yours either way.